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	<title>She Sells Ft. Worth</title>
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	<link>http://shesellsfwtx.com</link>
	<description>Jordan Gilbreath, REALTOR®, Licensed Broker</description>
	<lastBuildDate>Tue, 31 Aug 2010 12:50:18 +0000</lastBuildDate>
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		<title>Over-correcting is Never Advised</title>
		<link>http://shesellsfwtx.com/2010/08/overcorrecting/</link>
		<comments>http://shesellsfwtx.com/2010/08/overcorrecting/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 12:50:18 +0000</pubDate>
		<dc:creator>Jordan</dc:creator>
				<category><![CDATA[Buyers]]></category>
		<category><![CDATA[Financing]]></category>
		<category><![CDATA[Q&A]]></category>
		<category><![CDATA[Fort Worth]]></category>
		<category><![CDATA[home buying tips]]></category>
		<category><![CDATA[lending]]></category>
		<category><![CDATA[real estate]]></category>

		<guid isPermaLink="false">http://shesellsfwtx.com/?p=423</guid>
		<description><![CDATA[Jordan explains to proposed buyers what to expect when meeting with a lender through the seven reasons why a home loan is denied.]]></description>
			<content:encoded><![CDATA[<p>When I began in the industry, anyone could get loan approval. I mean <em>anyone</em>. 550 credit score? Check. Self Employed? Check.<a href="http://www.flickr.com/photos/n_corboy/"><img class="aligncenter size-medium wp-image-425" title="hand shake" src="http://shesellsfwtx.com/wp-content/uploads/2010/08/hand-shake-300x201.jpg" alt="" width="300" height="201" /></a></p>
<p>Times were great, because lending practices were loose. Today, because of the relatively huge mistakes the lenders&#8217; underwriters made (there&#8217;s more to the story, but it&#8217;s fairly boring to anyone but me), there&#8217;s been some over-correcting. We&#8217;re having a bit of trouble getting someone with a 650 credit score and a good income approved!</p>
<p>It is a great time to buy or refinance! Rates are at an all time low (got a client locked for 4.25% not two weeks ago) and real estate is on sale! The first stop any buyer should make is to a good loan officer that will work with you and communicate with your Realtor®. To be prepared for that first meeting, here are seven reasons a loan application is denied:</p>
<p><strong>1. Poor Credit: </strong>The borrower may have a heavy down payment or excellent equity built-up in their house, but if their credit score is under a certain threshold, obtaining a new loan or refinance from a traditional bank is challenging. Even FHA (Federal Housing Administration) loans, which have traditionally catered to borrowers with lower FICO scores, have an average borrower credit score of 693, according to CNN Money, which is above the national average.</p>
<p><strong>2. Insufficient Liquidity: </strong>If the borrower doesn’t have a heavy down payment (20%-30% for most banks) and strong excess liquidity, banks don’t want to take the risk on funding their loan.</p>
<p><strong>3. Lack of Income: </strong>The borrower doesn’t have consistent proof of income for the last two to five years. Regardless of how good their credit score is or how much equity they have in their home, if they can’t show the bank proof of income, loan approval will be tough. This can be a big hurdle in the loan process, particularly for retired borrowers.</p>
<p><strong>4. Lying on the Application: </strong>Banks have learned their lesson and are no longer putting up with borrowers stretching the truth on their applications.</p>
<p><strong>5. Debt: </strong>Borrower has excessive debt and their debt-to-income ratio exceeds the bank’s guidelines.</p>
<p><strong>6. Unemployment: </strong>Most lenders will like to see at least two years of stable work to issue loan approval.</p>
<p><strong>7. Self Employment: </strong>Lenders are looking at self-employed applicants with a lot more scrutiny these days, making it very tough for these borrowers to get approved.</p>
<p>Do understand that we are still getting buyers approved every day. I have lenders I work with that will approve a 600 credit score, so don&#8217;t let that stop you! Many buyers shy from mortgage lenders because they are not quite sure what they&#8217;ll be getting into, but it&#8217;s important to know that lenders are a service to the buyer as much as a Realtor®. So approach! Obtain your approval and find the home of your dreams. It&#8217;s a great time to buy a home!</p>
<p><a href="http://shesellsfwtx.com/wp-content/uploads/2010/06/jordansig.jpg"><img class="alignleft size-medium wp-image-317" title="jordansig" src="http://shesellsfwtx.com/wp-content/uploads/2010/06/jordansig-264x300.jpg" alt="" width="126" height="144" /></a></p>
<h6><span style="font-weight: normal;"><em><span style="color: #888888;">*Seven reasons from RISMEDIA.com</span></em></span></h6>
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		<title>Do This, Not That-Update or Allowance</title>
		<link>http://shesellsfwtx.com/2010/08/update-or-allowance/</link>
		<comments>http://shesellsfwtx.com/2010/08/update-or-allowance/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 18:03:27 +0000</pubDate>
		<dc:creator>Jordan</dc:creator>
				<category><![CDATA[Design Elements]]></category>
		<category><![CDATA[Do This Not That]]></category>
		<category><![CDATA[Sellers]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[Fort Worth Housing Market]]></category>
		<category><![CDATA[Fort Worth Real Estate]]></category>
		<category><![CDATA[home owner resources]]></category>
		<category><![CDATA[home selling tips]]></category>

		<guid isPermaLink="false">http://shesellsfwtx.com/?p=417</guid>
		<description><![CDATA[Jordan explains how prudent and forward-thinking sellers prepare their home for sale through flooring and paint.]]></description>
			<content:encoded><![CDATA[<h2 style="text-align: center;">Do This</h2>
<p style="text-align: center;"><a href="http://shesellsfwtx.com/wp-content/uploads/2010/08/floor-after.jpg"><img class="aligncenter size-medium wp-image-418" style="border: 1px solid black;" title="floor-after" src="http://shesellsfwtx.com/wp-content/uploads/2010/08/floor-after-300x225.jpg" alt="" width="300" height="225" /></a></p>
<h2 style="text-align: center;">Not That</h2>
<p style="text-align: center;"><a href="http://www.laminate-flooring-installed.com/contact-me.html"><img class="aligncenter size-medium wp-image-419" style="border: 1px solid black;" title="floor-before" src="http://shesellsfwtx.com/wp-content/uploads/2010/08/floor-before-300x225.jpg" alt="" width="300" height="225" /></a></p>
<p>You&#8217;ve owned the home for 15 years. Back in 1995, forest green and burgundy were the colors and Berber carpeting throughout was a selling point. Today, neutral and warm colors are in and carpeting is acceptable in the bedrooms. As a seller in today&#8217;s market, you&#8217;ve got a choice:</p>
<p style="text-align: center;">Come out of pocket a couple thousand dollars and update the flooring (and repaint yourself!).</p>
<p style="text-align: center;">or</p>
<p style="text-align: center;">Offer an allowance to the very creative buyers who saw potential in your out-dated/in-need-of-repair home (hint: these buyers don&#8217;t come around too often) and managed to put together a purchase offer.</p>
<p style="text-align: center;">
<p>After doing improvements and updating their home to today&#8217;s standards, sellers often see: a) a quicker sale and b) a higher offer. Spending money up front  seems counter-intuitive to many sellers, but the proof is in the pudding. We see this happen on a daily basis. In today&#8217;s Fort Worth market, with so many homes to choose from, your outdated flooring may just make the buyer move away from your home and on to the house on the next block.</p>
<p>When choosing between updating or offering &#8220;an allowance,&#8221; updating* wins every day, all day. Just do it.</p>
<p><a href="http://shesellsfwtx.com/wp-content/uploads/2010/06/jordansig.jpg"><img class="alignleft size-medium wp-image-317" title="jordansig" src="http://shesellsfwtx.com/wp-content/uploads/2010/06/jordansig-264x300.jpg" alt="" width="116" height="132" /></a></p>
<p>*<em>Smart</em> updating. For great tips, consult with a savvy Realtor® or someone else that has an objective, informed opinion.
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		<title>Do This, Not That-Seasonal Exteriors</title>
		<link>http://shesellsfwtx.com/2010/08/seasonal-exteriors/</link>
		<comments>http://shesellsfwtx.com/2010/08/seasonal-exteriors/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 14:27:52 +0000</pubDate>
		<dc:creator>Jordan</dc:creator>
				<category><![CDATA[Do This Not That]]></category>
		<category><![CDATA[Sellers]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[Fort Worth Real Estate]]></category>
		<category><![CDATA[Fort Worth Sellers]]></category>
		<category><![CDATA[home owner resources]]></category>
		<category><![CDATA[home selling tips]]></category>
		<category><![CDATA[REALTOR]]></category>
		<category><![CDATA[training]]></category>

		<guid isPermaLink="false">http://shesellsfwtx.com/?p=406</guid>
		<description><![CDATA[In this week's Do This, Not That, Jordan reveals bad marketing techniques through exterior pictures taken by agents and posted online.]]></description>
			<content:encoded><![CDATA[<h2 style="text-align: center;">Do This:</h2>
<p style="text-align: center;"><a href="http://www.trulia.com/property/1078347782-3733-Cook-Ct-Fort-Worth-TX-76244"><img class="size-full wp-image-409 aligncenter" style="border: 1px solid black;" title="acceptable front" src="http://shesellsfwtx.com/wp-content/uploads/2010/08/acceptable-front1.jpg" alt="" width="256" height="192" /></a></p>
<h2 style="text-align: center;">Not That:</h2>
<p style="text-align: center;"><a href="http://www.trulia.com/for_sale/32.79205,32.90163,-97.45904,-97.36697_xy/32.846837,-97.413004,6132_Bowfin_Dr,Fort_Worth,TX,76179_addr/fs,s,fr_pt/"><img class="size-full wp-image-408 aligncenter" style="border: 1px solid black;" title="snowy front" src="http://shesellsfwtx.com/wp-content/uploads/2010/08/snowy-front.jpg" alt="" width="256" height="192" /></a></p>
<p>The pictures themselves more than describe the what I&#8217;m illustrating here.</p>
<p>Here&#8217;s some facts:</p>
<ul>
<li>Both properties are currently listed in north Fort Worth.</li>
<li>They were listed within a month of each other.</li>
<li>The listing agent for the bottom picture is still an active Realtor®!</li>
<li>In fact, in July, the Realtor® negotiated a price reduction with these sellers.</li>
<li>The same agent currently has three other listings.</li>
<li>The agent representing the top home, revisited and retook exterior pictures.</li>
<li>Here&#8217;s what the home in the top picture originally looked like:</li>
</ul>
<p style="padding-left: 30px;"><a href="http://shesellsfwtx.com/wp-content/uploads/2010/08/before-acceptable.jpg"><img class="alignleft size-medium wp-image-410" style="border: 1px solid black;" title="before acceptable" src="http://shesellsfwtx.com/wp-content/uploads/2010/08/before-acceptable-300x200.jpg" alt="" width="300" height="200" /></a></p>
<p>In this case of <em>Do This, Not That</em>, there&#8217;s one person to blame: the &#8220;professional&#8221;. Before you list, find a Realtor® that knows: a) the importance of a great and memorable first impression &amp; b) the fact that over 90% of buyers begin their home search online. These are crucial bits of knowledge that will help fuel an agent&#8217;s marketing capabilities. Our photos will always initially display the season. Pictures of the family Christmas Tree well decorated and a fireplace adorned with stockings are some things that I really enjoy about listing a property during the Holidays. Come January 15th, if the home hasn&#8217;t sold, I&#8217;m back out there again. It&#8217;s a must to keep your first impression fresh and new to the buyers out there relentlessly searching online.</p>
<p>Wednesday posts will continue to feature <em>Do This, Not That</em>. Check back next week and if you&#8217;d like to suggest a real estate topic for Wednesday&#8217;s <em>Do This, Not That</em>, comment below or send an email: Jordan@SheSellsFWTX.com</p>
<p><a href="http://shesellsfwtx.com/wp-content/uploads/2010/06/jordansig.jpg"><img class="alignleft size-medium wp-image-317" title="jordansig" src="http://shesellsfwtx.com/wp-content/uploads/2010/06/jordansig-264x300.jpg" alt="" width="118" height="135" /></a>
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		<title>Let&#8217;s Tour!</title>
		<link>http://shesellsfwtx.com/2010/07/sunset-ridge-tour/</link>
		<comments>http://shesellsfwtx.com/2010/07/sunset-ridge-tour/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 22:51:37 +0000</pubDate>
		<dc:creator>Jordan</dc:creator>
				<category><![CDATA[Buyers]]></category>
		<category><![CDATA[Sellers]]></category>
		<category><![CDATA[current market trends]]></category>
		<category><![CDATA[FOR SALE]]></category>
		<category><![CDATA[Fort Worth]]></category>
		<category><![CDATA[Fort Worth Housing Market]]></category>
		<category><![CDATA[Fort Worth Real Estate]]></category>
		<category><![CDATA[Fort Worth Sellers]]></category>
		<category><![CDATA[Hulen Heights]]></category>
		<category><![CDATA[open houses]]></category>

		<guid isPermaLink="false">http://shesellsfwtx.com/?p=339</guid>
		<description><![CDATA[Jordan takes you through a well maintained home in the Hulen Heights area of Fort Worth. Follow her raw footage from the street to the back door of this wonderful four bedroom family home.]]></description>
			<content:encoded><![CDATA[<h2>4900 Sunset Ridge, Fort Worth, TX 76123</h2>
<p>I thought you all would like to see a REALTOR®&#8217;s view (uncut, unedited and a bit wobbly) of a wonderful home in the Hulen Heights neighborhood of Fort Worth. Hulen Heights is a beautiful community southwest of Fort Worth in Crowley ISD. The streets are tree lined and well maintained, the residents are more than neighborly&#8211;they&#8217;re friends! It&#8217;s a great place to call home, so I thought I&#8217;d bring you along in case you&#8217;ve always wondered what it may be like. The footage is raw, but I&#8217;ve heard a lot of complaints lately about the misleading pictures that we REALTORS® post online. So here you are, down and dirty&#8211;just the house and the street. What do you think now??</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="405" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/siYfgUpMFmc&amp;hl=en_US&amp;fs=1?color1=0x006699&amp;color2=0x54abd6&amp;border=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="500" height="405" src="http://www.youtube.com/v/siYfgUpMFmc&amp;hl=en_US&amp;fs=1?color1=0x006699&amp;color2=0x54abd6&amp;border=1" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<p>For more information on this property, <a href="http://www.trulia.com/property/3010111258-4900-Sunset-Ridge-Dr-Fort-Worth-TX-76123" target="_blank">click here</a>.</p>
<p><a href="http://shesellsfwtx.com/wp-content/uploads/2010/06/jordansig.jpg"><img class="alignleft size-medium wp-image-317" title="jordansig" src="http://shesellsfwtx.com/wp-content/uploads/2010/06/jordansig-264x300.jpg" alt="" width="108" height="116" /></a><a href="http://shesellsfwtx.com/wp-content/uploads/2010/06/jordansig.jpg"></a>
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		<title>WWJCD?</title>
		<link>http://shesellsfwtx.com/2010/07/wwjcd/</link>
		<comments>http://shesellsfwtx.com/2010/07/wwjcd/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 15:50:23 +0000</pubDate>
		<dc:creator>Jordan</dc:creator>
				<category><![CDATA[Buyers]]></category>
		<category><![CDATA[Q&A]]></category>
		<category><![CDATA[Sellers]]></category>
		<category><![CDATA[Arlington Heights]]></category>
		<category><![CDATA[Fort Worth]]></category>
		<category><![CDATA[Fort Worth Real Estate]]></category>
		<category><![CDATA[Fort Worth Sellers]]></category>
		<category><![CDATA[girl power]]></category>
		<category><![CDATA[home buying tips]]></category>
		<category><![CDATA[home owner resources]]></category>
		<category><![CDATA[home selling tips]]></category>
		<category><![CDATA[real estate]]></category>
		<category><![CDATA[REALTOR]]></category>
		<category><![CDATA[Ridglea Hills]]></category>
		<category><![CDATA[South Hills]]></category>

		<guid isPermaLink="false">http://shesellsfwtx.com/?p=331</guid>
		<description><![CDATA[Jordan gives advice to homeowners selling their current home and moving to a new home within the same city.]]></description>
			<content:encoded><![CDATA[<p>I often work with families in Fort Worth that are looking to remain in Fort Worth but move up or switch neighborhoods, et cetera. Now, I normally do not have any problems with an expecting couple that lives in a two bedroom <a title="ECard for 4404 Pershing" href="http://www.cbdfw.com/admin_custom/OpenHouseEcard/Ecard.asp?CEQ_AgentCode=0560257&amp;PRM_MlsNumber=11398711" target="_blank">Arlington Heights bungalow</a>&#8211;they must move. Putting their current home on the market and finding a larger home and yard for them is similar to a home owner that is transferred to another city: Listing? Check. Referred to an agent in their new city in order to purchase their next home quickly? Double Check.</p>
<p>But it&#8217;s those that would like to move from <a title="ECard for 3301 Glenmont" href="http://www.cbdfw.com/admin_custom/OpenHouseEcard/Ecard.asp?CEQ_AgentCode=0560257&amp;PRM_MlsNumber=11442144" target="_blank">South Hills</a> (typically a starter neighborhood) to <a title="ECard for 6833 Kirk" href="http://www.cbdfw.com/admin_custom/OpenHouseEcard/Ecard.asp?CEQ_AgentCode=0560257&amp;PRM_MlsNumber=11427214" target="_blank">Ridglea Hills</a> (an older, more charming neighborhood with larger homes and lots) <em>just because</em> that are the most interesting to me and the most difficult to help. One of the most luring aspects of this breed of seller/buyer: the woman heads it all. She initiates the call to the REALTOR®, sets up showings,  and starts to tidy her home to prepare for FOR SALE conditions. My close rate on in-town movers is <em>very</em> low and I totally understand why. What Mom has time to keep her house clean, pack for a new home that she doesn&#8217;t even know exists yet, coordinate schedules, showings, <strong>and</strong> talk her husband into doubling their mortgage payment?? It begs the question:</p>
<h1 style="text-align: center;"><em><strong>What Would June Cleaver Do?</strong></em></h1>
<p><a href="http://blogs.miaminewtimes.com/shortorder/June-cleaver.jpg"><img class="aligncenter" title="June Cleaver" src="http://blogs.miaminewtimes.com/shortorder/June-cleaver.jpg" alt="" width="225" height="284" /></a></p>
<p>The Cleaver family did one of these in-town moves in season three when they moved from Mapleton to Pine Street (according to wikipedia). Did the sitcom capture June eloquently meeting with the REALTORS®, selling her current home and effortlessly moving her two sons and hard working husband &#8217;round the corner? Absolutely not! This is no easy task. The move was probably Ward&#8217;s decision anyway.</p>
<p>The June Cleavers of the new millennium should do it their own way:</p>
<ol>
<li>Do what you can and delegate the rest.</li>
<li>Get on the same page as your husband when choosing whether to move forward or not.</li>
<li>When you do choose to move forward: commit.</li>
<li>Make a list of the reasons that you will move and put a time line on it (6 months to a year is a reasonable time frame&#8211;no need to be in a huge hurry).</li>
<li>Of course, find a great REALTOR® that can make the transition as smooth as possible.</li>
</ol>
<p>Keep in mind that we help the seller/buyer combo transition on a daily basis. It is possible!</p>
<div id="attachment_333" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.flickr.com/people/polaroidjesus/"><img class="size-medium wp-image-333" title="boxes and breakfast" src="http://shesellsfwtx.com/wp-content/uploads/2010/07/boxes-and-breakfast-300x229.jpg" alt="" width="300" height="229" /></a><p class="wp-caption-text">Courtesy of Rugosa Rosa</p></div>
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		<title>The Extra Mile</title>
		<link>http://shesellsfwtx.com/2010/07/the-extra-mile/</link>
		<comments>http://shesellsfwtx.com/2010/07/the-extra-mile/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 16:41:50 +0000</pubDate>
		<dc:creator>Jordan</dc:creator>
				<category><![CDATA[Q&A]]></category>
		<category><![CDATA[Sellers]]></category>
		<category><![CDATA[Fort Worth]]></category>
		<category><![CDATA[Fort Worth Real Estate]]></category>
		<category><![CDATA[girl power]]></category>
		<category><![CDATA[home owner resources]]></category>
		<category><![CDATA[home selling tips]]></category>
		<category><![CDATA[pay it forward]]></category>
		<category><![CDATA[real estate]]></category>
		<category><![CDATA[REALTOR]]></category>
		<category><![CDATA[staging]]></category>

		<guid isPermaLink="false">http://shesellsfwtx.com/?p=321</guid>
		<description><![CDATA[Jordan shows her arsenal of tools to help those out-of-town, Fort Worth, sellers put their best foot forward.]]></description>
			<content:encoded><![CDATA[<p>As time allows, I like to visit my vacant listings before scheduled showings and freshen up the property. A vacant house <em>feels</em>, <em>smells</em>, and <em>looks</em> vacant. Don&#8217;t think for a minute that doesn&#8217;t play a mental game with prospective buyers.</p>
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		<title>Real Life Story: Paul and Amber</title>
		<link>http://shesellsfwtx.com/2010/06/paul-and-amber/</link>
		<comments>http://shesellsfwtx.com/2010/06/paul-and-amber/#comments</comments>
		<pubDate>Fri, 25 Jun 2010 01:04:39 +0000</pubDate>
		<dc:creator>Jordan</dc:creator>
				<category><![CDATA[Buyers]]></category>
		<category><![CDATA[First Time Buyers]]></category>
		<category><![CDATA[Fort Worth Real Estate]]></category>
		<category><![CDATA[home buying tips]]></category>
		<category><![CDATA[real estate]]></category>
		<category><![CDATA[REALTOR]]></category>

		<guid isPermaLink="false">http://shesellsfwtx.com/?p=297</guid>
		<description><![CDATA[First time homebuyers have a great experience with Jordan, despite the pitfalls purchasing a home can bring.]]></description>
			<content:encoded><![CDATA[<p>He was a long haired farm boy from Prosper, Texas. She was a world traveling student living in Austin, TX. They met in Austin, easily fell in love, and were married on Enchanted Rock outside of Fredricksburg, Texas. Paul and Amber moved back to the Metroplex, close to both of their home towns (Amber grew up in Fort Worth) and began a new life and new careers. Similar to most young professionals, they had some debt and worked hard over the course of three years to put themselves in a position to buy a house and plant roots. I had the ultimate pleasure of helping them achieve a life long dream. After a few lost deals and few frustrations, they found a great three bedroom in a neighborhood lined with large oak and pecan trees. The house had been owned by one owner since 1956. It was a gem and it was put under contract by Paul and Amber only 20 days after it hit the market.</p>
<p style="text-align: center;"><a href="http://shesellsfwtx.com/wp-content/uploads/2010/06/IMG_1699.jpg"><img class="size-medium wp-image-313  aligncenter" style="border: 1px solid black;" title="IMG_1699" src="http://shesellsfwtx.com/wp-content/uploads/2010/06/IMG_1699-300x225.jpg" alt="Amber and Paul in front of their new home." width="300" height="225" /></a></p>
<p style="text-align: center;">After all that hard work, Paul finally carries Amber over the threshold.</p>
<p style="text-align: center;"><a href="http://shesellsfwtx.com/wp-content/uploads/2010/06/IMG_1704.jpg"><img class="aligncenter size-medium wp-image-314" style="border: 1px solid black;" title="IMG_1704" src="http://shesellsfwtx.com/wp-content/uploads/2010/06/IMG_1704-300x225.jpg" alt="" width="300" height="225" /></a></p>
<p style="text-align: left;">
<p>Here&#8217;s what they thought about working with me:</p>
<blockquote><p><span style="font-family: Arial; font-size: small;">Jordan is an amazing real estate  agent.   She went above and beyond the call of duty, not once, not twice, but  every single day that she was helping us buy our first house.   Jordan is an incredibly hard worker and you should know that you are  in good hands if she is working for you.  She is the only agent  that we worked with that really took the time to make sure that we  understood  every single step of the process, relentlessly researched the houses  and neighborhoods we were looking at, and was always ready for any  situation.   We’ve already passed her information on to every single person that  we know who is even thinking about buying or selling in the near future  because in our opinion there is no one else in the DFW area that even  comes close to providing the kind of service that Jordan does.   Jordan – thank you so much for helping us buy our first house!   We are so happy with our purchase and can’t wait to move in!! &#8211;Amber and Paul</span></p></blockquote>
<p>Thank you both. The pleasure was all mine!</p>
<p><a href="http://shesellsfwtx.com/wp-content/uploads/2010/06/jordansig.jpg"><img class="alignleft size-medium wp-image-317" title="jordansig" src="http://shesellsfwtx.com/wp-content/uploads/2010/06/jordansig-264x300.jpg" alt="" width="99" height="113" /></a></p>
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		<title>Turquoise is the New Black</title>
		<link>http://shesellsfwtx.com/2010/05/turquoise-is-the-new-black/</link>
		<comments>http://shesellsfwtx.com/2010/05/turquoise-is-the-new-black/#comments</comments>
		<pubDate>Thu, 27 May 2010 16:47:32 +0000</pubDate>
		<dc:creator>Jordan</dc:creator>
				<category><![CDATA[Design Elements]]></category>
		<category><![CDATA[Sellers]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[Fort Worth Sellers]]></category>
		<category><![CDATA[home owner resources]]></category>
		<category><![CDATA[home selling tips]]></category>
		<category><![CDATA[staging]]></category>

		<guid isPermaLink="false">http://shesellsfwtx.com/?p=299</guid>
		<description><![CDATA[Jordan stays up to date on all things interior to help homeowners stage their homes. Today: Turquiose.]]></description>
			<content:encoded><![CDATA[<h1>DESIGN ELEMENTS</h1>
<h2>Brighten  Up Your Interior with Turquoise</h2>
<p>A  close friend of mine and <a title="Lori Luza/As You Wish" href="http://www.asyouwishaustin.com/" target="_blank">Austin Wedding Photographer</a>, stood up in a   meeting five months back and stated that turquoise would be the wedding   color of the season! Well she was not only correct about weddings, but   home interior as well. If you&#8217;re needing a little pizazz in your basic   beige or black, add a turquoise vase to the accent table or a few throw   pillows on the couch. The wonderful thing about turquoise is it&#8217;s  ability  to fit in any color scheme and decor. It just goes! Don&#8217;t take  it from  me&#8211;take it from interior decorators around the country:</p>
<p><strong>Name:</strong> Leah J.  Armstrong, House to Home ReDesigns, Vancouver,  British Columbia</p>
<p><strong>Where it was used:</strong> Accent  pillows, vase and bowl  accessories, and painting</p>
<p><img src="http://www.realtor.org/wps/wcm/connect/2f45a800428a16bda2e9e703cc9fa30a/1006_turquoise1.jpg?MOD=AJPERES&amp;CACHEID=2f45a800428a16bda2e9e703cc9fa30a" border="0" alt="" width="300" height="199" /></p>
<p><strong>Why I used it:</strong> &#8220;My  inspiration for the color scheme  was the vase on the dining room  table. It felt right for the listing,  the season (summer), and the  target buyer. I keep up with current trends  and colors and take  that into account when staging,  generally incorporated as splashes of  color in a neutral backdrop. When  selecting a color story for staging, I  first think about the fixed  colors in the house and color wheel  principles, and then how  to incorporate that to appeal to my target  buyer.&#8221;</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-</p>
<p><strong>Name:</strong> Ashley  Whittenberger, Interiority Complex, Austin,  Texas</p>
<p><strong>Where it was used:</strong> Accent color on a  kitchen wall  and candle accessory on a countertop</p>
<p><img src="http://www.realtor.org/wps/wcm/connect/dc81e580428a16e8a2f6e703cc9fa30a/1006_turquoise2.jpg?MOD=AJPERES&amp;CACHEID=dc81e580428a16e8a2f6e703cc9fa30a" border="0" alt="" width="300" height="199" /></p>
<p><strong>Why I used it:</strong> &#8220;I chose the color because with the  stained cabinets, we already had a  lot of warmth and red in the room.  This beautiful blue-green balances  out the red and cools it down a bit.  Also, I like to weave in  unexpected bits of color to keep a property  from being lost in the sea  of builder &#8216;beige blahs&#8217; and re-sales, which  can sometimes all look  alike. I love to use hues that are somewhere  between neutral or too  bold. I always lean toward the more colorful end  of the paint deck, as I  know from experience that the right color can  sell a home. Kitchens  don&#8217;t typically have a lot of wall space, so you  can have a little more  fun here and add a punch of color without being  too overwhelming.&#8221;</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-</p>
<p><strong>Name:</strong> Joan Inglis, CD  Realty and Lake Wylie Home Staging, Lake Wylie, S.C.</p>
<p><strong>Where it was used:</strong> Painting, pillows, throw blanket,   and vase</p>
<p><img src="http://www.realtor.org/wps/wcm/connect/444b2700428a170fa303e703cc9fa30a/1006_turquoise3.jpg?MOD=AJPERES&amp;CACHEID=444b2700428a170fa303e703cc9fa30a" border="0" alt="" width="300" height="199" /></p>
<p><strong>Why I used it:</strong> &#8220;Turquoise is one of my favorite  colors, and I love to use it in homes  where it works. Turquoise goes  great with earth tones and with orange,  which is its opposite on the  color wheel.&#8221;</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-</p>
<p><strong>Name:</strong> Annie  Pinsker-Brown, Stage to Sell, Los Angeles, Calif.</p>
<p><strong>Where  it was used:</strong> Comforter, painting, pillows</p>
<p><img src="http://www.realtor.org/wps/wcm/connect/277f1580428a1748a375e703cc9fa30a/1006_turquoise4.jpg?MOD=AJPERES&amp;CACHEID=277f1580428a1748a375e703cc9fa30a" border="0" alt="" width="300" height="199" /></p>
<p><strong>Why I used it:</strong> &#8220;I  love using turquoise in my staging  because it&#8217;s such a warm, rich color  that appeals to both men and  women. It also reminds me of the ocean. I  often use colors of the sea  and sand in my staging of properties close  to the beach to remind buyers  of a home&#8217;s proximity to the ocean.&#8221;</p>
<p>*Each example came from <a href="http://www.realtor.org/rmohome_and_design/Articles/2010/1006_home_turquoisestaging" target="_blank">REALTOR.com  Magazine</a>.</p>
<p><a href="http://shesellsfwtx.com/wp-content/uploads/2010/02/smallsig.gif"><img class="alignleft size-medium wp-image-83" title="smallsig" src="http://shesellsfwtx.com/wp-content/uploads/2010/02/smallsig-260x300.gif" alt="Jordan's trademark signature" width="103" height="119" /></a>
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		<title>It Can Happen to You</title>
		<link>http://shesellsfwtx.com/2010/05/it-can-happen-to-you/</link>
		<comments>http://shesellsfwtx.com/2010/05/it-can-happen-to-you/#comments</comments>
		<pubDate>Fri, 14 May 2010 14:56:33 +0000</pubDate>
		<dc:creator>Jordan</dc:creator>
				<category><![CDATA[Buyers]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[Fort Worth Real Estate]]></category>
		<category><![CDATA[home buying tips]]></category>
		<category><![CDATA[home owner resources]]></category>
		<category><![CDATA[pay it forward]]></category>
		<category><![CDATA[real estate]]></category>

		<guid isPermaLink="false">http://shesellsfwtx.com/?p=293</guid>
		<description><![CDATA[There are programs offered by Fort Worth Housing Authority to help non traditional buyers buy homes.]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><strong>I have the best clients. Seriously. They carry the &#8220;roll with the punches&#8221; mentality and make my job <span style="color: #ff0000;">F<span style="color: #339966;">U</span><span style="color: #0000ff;">N</span></span><span style="color: #00ff00;"></span><span style="color: #ff6600;">! </span></strong></p>
<p>I have a new-ish buyer who&#8217;s purchasing her very first home this year. Our hopes are to make her a homeowner by her 50th birthday! What a testimony to her strength, courage, and hard work&#8211;you see, she&#8217;s worked for over a year at cleaning up her credit, learning how to budget and manage her income, and staying stong when she really wanted to quit. Staying on a budget and crawling out of debt is hard work!</p>
<p>Lucky for her, she found the Fort Worth Housing Authority <a href="http://www.ftwha.org/main.asp" target="_blank">Home Ownership Program</a>. They offer wonderful incentives for individuals that dream of owning a home one day and changing their family tree (as <a title="http://www.daveramsey.com/" href="http://www.daveramsey.com/" target="_blank">Dave Ramsey</a> puts it!). After meeting the requirements and faithfully attending classes and fulfilling obligations, they offer down payment/closing cost assistance to their members. If you know of someone that has the dream of owning a home but may not have the means to do so yet, pass the website and info along. It&#8217;s a great program!</p>
<p style="text-align: center;">Thank you FWHA for helping Fort Worthians build a better life!</p>
<p><a href="http://shesellsfwtx.com/wp-content/uploads/2010/02/smallsig.gif"><img class="alignleft  size-medium wp-image-83" title="smallsig" src="http://shesellsfwtx.com/wp-content/uploads/2010/02/smallsig-260x300.gif" alt="Jordan's trademark signature" width="98" height="113" /></a>
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		<title>Cavemen Could Do It</title>
		<link>http://shesellsfwtx.com/2010/05/cavemen-could-do-it/</link>
		<comments>http://shesellsfwtx.com/2010/05/cavemen-could-do-it/#comments</comments>
		<pubDate>Mon, 03 May 2010 18:47:57 +0000</pubDate>
		<dc:creator>Jordan</dc:creator>
				<category><![CDATA[Sellers]]></category>
		<category><![CDATA[Fort Worth Housing Market]]></category>
		<category><![CDATA[Fort Worth Sellers]]></category>
		<category><![CDATA[home selling tips]]></category>
		<category><![CDATA[open houses]]></category>
		<category><![CDATA[real estate]]></category>
		<category><![CDATA[REALTOR]]></category>

		<guid isPermaLink="false">http://shesellsfwtx.com/?p=279</guid>
		<description><![CDATA[Sellers need to take an active role in recognizing the actions of their competition. Visit open houses, view properties that are your competition. Price, condition, and marketing are the three reasons homes don't sell. Jordan knows the key.]]></description>
			<content:encoded><![CDATA[<p>As a brand new little REALTOR, my then broker and now mentor, <a title="Andrew Smith's Active Rain Site" href="http://activerain.com/thesmithteam">Andrew Smith</a>, repeatedly quoted, &#8220;there&#8217;s no need to reinvent the wheel.&#8221; Don&#8217;t start from scratch&#8211;scratching your head on how to do something if someone went before you and already prepared the model! It&#8217;s great advice no matter who you are, and today, I&#8217;ll use it for home sellers.</p>
<p>I cannot take credit for this idea&#8211;I actually got it from one of my home sellers. I met them last week at an open house. They were neighbors, just coming through to get an idea of what a property needs to look like to be ready to be marketed.</p>
<p><strong><em>What? </em></strong></p>
<p>The minute they confessed what they were doing, I heard bells ringing and angels singing.</p>
<p><strong><em>Yes! This is it! This is the kind of thing home sellers need to be doing to really know what they&#8217;re up against. </em></strong></p>
<h2>There&#8217;s three reasons a home sells or <em>doesn&#8217;t </em>sell.</h2>
<p>1. <strong>Marketing</strong>&#8211;totally your REALTOR&#8217;s job. They better do a darn good job of it. *<a title="Jordan's Marketing Strategies" href="http://shesellsfwtx.com/blog/marketing-strategy">Click here</a> to see my personalized marketing plan.</p>
<p>2. <strong>Price</strong>&#8211;this is a collaboration between your home (your responsibility) and the market it&#8217;s in (your REALTOR&#8217;s responsibility).</p>
<p>3. <strong>Condition</strong>&#8211;totally up to you. The REALTOR most likely is not going to be doing<a href="http://scienceblogs.com/startswithabang/upload/2009/06/weekend_diversion_the_steps_of/CavemanClubWheelMSCropped.jpg"><img class="alignright" title="Cavemen" src="http://scienceblogs.com/startswithabang/upload/2009/06/weekend_diversion_the_steps_of/CavemanClubWheelMSCropped.jpg" alt="Cavemen and a wheel" width="370" height="414" /></a> any landscaping or deep cleaning on your behalf. *<a title="Tips on Preparing Your Home For Sale" href="http://www.brandcandid.com/2010/04/07/tips-on-preparing-your-home-for-sale-how-to-enhance-the-perceived-value-in-the-eyes-of-the-buyer/" target="_blank">Click here</a> to see a wonderful article for sellers by Ken Brand, a smarty-pants REALTOR in the Woodlands, complete with a check list to get your home up to &#8220;show quality&#8221; standards.</p>
<p>Price and condition are the two areas home sellers really need to be privy to. What are other sellers in your market doing that you&#8217;re not or haven&#8217;t thought of yet? The house down the street is the same floor plan as yours plus a pool and it&#8217;s priced $5000 less?? These are things you need to be aware of. Despite all the HGTV you watch, your REALTOR is probably not going to drag you to all the comps in efforts to convince you of a lower price/cleaner home (although that is a GREAT idea!). So hit up some Sunday open houses and see what&#8217;s going on in the market around you. Don&#8217;t reinvent the wheel when others around you already have their home listed and/or sold.</p>
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